MembershipDesignerDental Membership Plan Pricing: What to Charge and What to Include
Most adult dental membership plans in the US price at $36–$60 per month. That band works because a standard preventive bundle — two cleanings, two exams, one set of X-rays and fluoride — retails for roughly $650 a year, while your delivered cost at realistic 60–80% utilization is far lower. Price inside the band from your own costs, and the plan pays for itself before any restorative treatment is sold.
The designer on the home page is pre-set to exactly this dental bundle. Open the designer →
What's included — the norms
- Preventive core (nearly universal): 2 hygiene cleanings, 2 exams, 1 annual X-ray set, 1–2 fluoride treatments per year.
- Discount layer: 10–20% off additional services (fillings, crowns, extractions) — 15% is the most common default.
- Perio upgrade tier: 3–4 maintenance visits a year in place of 2 cleanings, priced $15–$25/mo above the adult plan.
- Exclusions members expect: implants, orthodontics and cosmetic work are usually discount-only or excluded — state it plainly in the plan terms.
Why utilization decides profitability
A plan priced as if every member uses every visit will be too expensive to sell; a plan priced as if nobody shows up will bleed on your best patients. Most practices see 60–80% utilization of included preventive visits. Run the designer at 70%, then stress-test at 90% — if the fee still covers delivered cost plus admin at 90%, the plan is robust.
Dental vs insurance economics
An in-house plan has no claims, no waiting periods, no annual maximums and no PPO write-offs on the included bundle. Members prepay monthly, which smooths recall and reduces the no-show pattern typical of uninsured patients. Use the ROI calculator to model converting your uninsured base.
| Plan type | Typical monthly band | Core inclusion |
|---|---|---|
| Adult preventive | $36–$60 | 2 cleanings, 2 exams, X-rays, fluoride |
| Child | $25–$40 | 2 cleanings, 2 exams, fluoride, 1 emergency exam |
| Periodontal | $55–$85 | 3–4 perio maintenance visits, exams, X-rays |