Membership Plan ROI Calculator

A membership plan converts one-off, price-shopping patients into prepaid recurring revenue. Enter how many uninsured or irregular patients you see, what share you can realistically convert, your monthly fee and expected churn — and see projected annual recurring revenue plus the production those members retain instead of losing to attrition.

Need the fee first? Design the plan, then bring the number back here.

How to read this: Average member lifetime = 1 ÷ monthly churn. At 3% churn a member stays ~33 months. Retained production is an estimate of treatment/services members buy beyond the plan itself — it depends on your case acceptance, which is why the designer labels vendor uplift figures (≈86% vs ≈45%) as illustrative only.

The formula

New members = patients × conversion. Plan ARR = members × fee × 12, adjusted for churn across the year. Contribution subtracts delivery and admin cost per member. Retained production = members × average additional production — the revenue that typically walks out the door when an uninsured patient has no reason to return.